Social Media for Lead Generation

In the right hands, social media can be used to provide enormous exposure for a business to help expand its reach and capture more leads.

Social media has grown exponentially in scope and number of users since it’s inception in the late 90’s with Six Degrees.  What began as a fun distraction for many; a way to keep in touch with your friends or rediscovered old friends, has now become an important part of a business marketing strategy or plan.

Most business owners and digital marketers know that visibility of a business or a brand can be achieved, where millions of potential customers can be reached, with just a few clicks of the mouse.

This may sound too easy, and yes, there’s a more to social media marketing than that.  So today I want to share some ideas to help you use your social media accounts as powerful lead magnets.

Rebecca IshibashiSocial Media for Lead Generation
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Drive Traffic to your Website with Drip Campaigns for your Blog

Sharing your blog posts on your social media channels helps drive traffic to your website.  But how consistent is your process to share this content on your social media sites?  Could you use a Drip Marketing Campaign system to improve your effectiveness in sharing your blog content?

Does this sound familiar to those of you who create and publish blog content?

Rebecca IshibashiDrive Traffic to your Website with Drip Campaigns for your Blog
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Maintain a Competitive Edge with this Social Media Strategy

As social media is out there for all to see, keeping tabs on your competitor’s social media campaigns is a perfectly ethical way to use their efforts as inspiration for ideas to use in your online marketing efforts.

When it comes to running a business, keeping an eye on what the competition is doing has always been a go-to strategy for maintaining a competitive edge. If your competitors are working within similar demographics, ‘spying’ on them is an excellent way to gain market intelligence which you can then implement in your campaigns.

If you’re wondering how you can get a handle on another business’s social media campaigns, here are a few tips to get you started.

Rebecca IshibashiMaintain a Competitive Edge with this Social Media Strategy
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Social Media Audits – Why You Need One

Is it time to refine your online marketing strategy with a social media audit?

 

Any marketing process a business uses to promote itself and build its brand should have an accompanying process that can help determine how well that strategy is working – or if it’s even working at all.

A social media audit will pin down the effectiveness of a social media campaign, highlight key benchmarks to strive for, determine which platforms are delivering the best results, and provide insight into the likes and dislikes of the business’s target audience.

Rebecca IshibashiSocial Media Audits – Why You Need One
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Instagram for Business 101 – Keys for Your Success

With over 700 million active users, Instagram is a social media platform not to be ignored; but a large user base is only one of the reasons Instagram should be part of your social media marketing campaign.

Instagram is well-known for its incredibly active and engaged user base. Members typically spend much more time on average visiting and participating on the site than its closest rivals, Facebook and Twitter.

Rebecca IshibashiInstagram for Business 101 – Keys for Your Success
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10 Content Creation Ideas to Wake Up Your Twitter Feed

Social media channels, like Twitter, are terrific avenues for a business to build its brand, but it can be a challenge to come up with new things to say every single day.

To maintain an  active profile on Twitter, it’s considered that a business should be tweeting at least 7 to 10 times a day if they want to maintain good momentum and engagement with their fans. That’s 210 to 300+ tweets a month!

How the heck are you supposed to come up with content to create that many unique tweets AND keep them interesting?  I’m here to help and have searched far and wide for ideas you can use to keep coming up with informative, interesting, or entertaining tweets for your customers and fans. These are ten of the best I discovered to date:

Rebecca Ishibashi10 Content Creation Ideas to Wake Up Your Twitter Feed
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Sales Funnel: What Is It and Why Do I Need One?

If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.

Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.

Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
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4 Simple Content Marketing Strategies

Here are four Content Marketing Strategies you can implement NOW!

Producing great content can be time-consuming or expensive. Wouldn’t it be great if there was a way to scale your efforts so you get the maximum coverage out of every piece of content that passes by your desktop.

Fortunately, there is! You can use these four content marketing strategies to add more value for your audience and guide them to make the best purchasing choices.  

Rebecca Ishibashi4 Simple Content Marketing Strategies
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Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

Now to be clear, I understand the value of this tool and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

Rebecca IshibashiFacebook LIVE – Top 3 Mistakes to Avoid
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Link Shorteners are GREAT but Take Care WHERE You Use Them

Many enterpreneurs who share content online use URL or link shorteners out of necessity.  Why?  Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.

Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.

Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
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