Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile.

I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

Rebecca IshibashiCreate An All-Star LinkedIn Profile Using These 10 Steps
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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Guidelines when using Social Media for Branding

Social media sites offer a great opportunity to brand yourself and your business. These sites have an existing user base of in many cases hundred of millions of people. By following the guidelines below, you can leverage these platforms to create your own highly effective brand.

Rebecca IshibashiGuidelines when using Social Media for Branding
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Social Media Strategy Tips

Social media marketing is more important than ever before. In a “Recent State of Inbound Marketing” report it was noted that 62% of marketers said that social media had become more important for their businesses in the last 12 months.

The report also noted the number of businesses that stated Facebook was either critical or very important to their business has risen to 75%. But the effectiveness of social media marketing can vary significantly.

Here are some ways you can improve your social media strategy.

Rebecca IshibashiSocial Media Strategy Tips
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Your Online Presence – Social Media Alone Isn’t Enough

Social media is a very powerful tool for building awareness of your brand, products, and services as well as for marketing your business online.

Social media should be included in your marketing strategy but isn’t enough, on its own, to establish and maintain your online presence. There are some fundamental reasons why having a business website is crucial for any business today.

Rebecca IshibashiYour Online Presence – Social Media Alone Isn’t Enough
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Holiday Marketing Tips for Small Businesses

Holiday Marketing Plans- It’s Time to Start!

Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.

Rebecca IshibashiHoliday Marketing Tips for Small Businesses
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4 Tips to Email List Building Success

Social media and email marketing can be integrated together to create impact, get more eyeballs focused on your brand, and grow your business.

Here are some ways to craft an irresistible promotional offer and build your email list using effective methods.

Rebecca Ishibashi4 Tips to Email List Building Success
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Back Up your WordPress Website or Blog

The Importance of Backing up your WordPress Website/Blog

Most of us know it’s critical to regularly back up data that is on our personal computers. If you don’t know how important this is and if you are not keeping your pc data backed up; you are setting yourself up to learn a hard lesson. Think of all of the valuable information, data, and images you are at risk to lose if your hard drive crashes.

Just as backing up your data on your computer is important, backing up your WordPress website or blog to safeguard your content is essential. Yes, it’s another task to work into your busy schedule. But think about the time and energy you’ve invested in building your site or blog. I’m sure losing your content will result in some level of anxiety for you. It would for anyone.

If you haven’t already done so, you should decide (NOW) what your back up plan will be. Do it TODAY!

Rebecca IshibashiBack Up your WordPress Website or Blog
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How Social Metrics Affect SEO

How does Social Metrics Affect SEO?

Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.

Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.

Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.

Rebecca IshibashiHow Social Metrics Affect SEO
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Use Social Media To Expand Your Business

Today there are millions of business owners all over the world who use social media to grow their business.

They count on the ever-growing popularity of these sites to build brand awareness and bring new customers their way.

Building your business’ online presence on a social media site is more than opening an account and creating a profile. The information in this article will give you a better understanding of some things that you will need to do to build your brand using social media.

Rebecca IshibashiUse Social Media To Expand Your Business
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