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Social media sites offer a great opportunity to brand yourself and your business. These sites have an existing user base of in many cases hundred of millions of people. By following the guidelines below, you can leverage these platforms to create your own highly effective brand.Similar Designs And Colors Across Channels
With LinkedIn, Twitter, Facebook to name just a few popular social media channels. There are many other platforms where you can promote your business. To brand your business effectively, you want to keep uniform look between your social media platforms and your business website and/or blog. This is important because when someone clicks through from your Twitter profile or Facebook page, you want them to be able to immediately identify that they are in the correct place. Effective placement of your company logo is important. Branding across properties is also important as part of the “Be Everywhere” strategy which helps establish your expertise in your industry.
Post Consistently And At The Best Time for your Audience
In order to get good results with your social media marketing you need to post consistently. People need to know that they can expect fresh content from you on a regular basis. You should also time your content so that it is released at a time when your audience is most likely to read it. If you most of your readers look at your content in the evening and are located on the West Coast then you need to make sure your content is posted ready for them.
Be Authentic And Real
Social media is not a good place to act fake or try to be someone you are not. Be yourself! People are often able to sense when you are being insincere and if lies are discovered, it can be very damaging to your reputation. Unfortunately bad news can move very fast in the social media world.
Post Valuable Content
It is critical that you posting valuable content if you want to achieve the best results from your social media marketing. People will begin to search for you if they know you’re giving your most valuable content. This will happen once you build your reputation and credibility.Valuable content is much more likely to be shared. Remember that when someone clicks on a like, tweet or share button they are endorsing that work to their own personal network.
Use Multiple Media
Social media marketing is about more than sharing your latest blog post. People prefer to consumer content in a wide variety of formats. This can include video, infographics, and podcasts. By sharing different types of content with your audience you will be able to reach a wider audience.
Share Other’s Content
Social media marketing doesn’t just involve you sharing your own content with your audience. You should be sharing the most valuable content for your audience, whether that is from your or not. By sharing other people’s content you will be less likely to be perceived as being over self promotional. A good practice is to post no more than 20% of self-promotional posts. And because reciprocity is an influence factor, you may find that by sharing someone else’s content, they may choose to share yours as well.
If you follow these guidelines, you will find that you have a much more receptive and engaged audience. The key to effective branding on social media is consistency and contributing as much value you can to your tribe.
