Holiday Marketing Plans- It’s Time to Start!
Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.
Holiday Planning – Timeline
It doesn’t matter the kind of business you have or the industry you are in. Planning for your holiday marketing must begin in advance, just like any other event that you have ever planned for your business. Many offline or brick & mortar business owners, begin their planning at the end of the summer so there will be no delay in their year end promotions. If you have an online business, you can wait until the end of October to start promoting your November and December events.
Develop Packages and Specials
What has been your “best sellers” during the year? Once you determine which items have generated the most income, find a way to repackage them with your items or offerings that weren’t as popular. Develop special offers on your repackaged items that are only for the holidays only. You might also consider “last chance” offerings for products or services that you’ve decided to discontinue after the New Year. Repackaging, special pricing, and last chance offers may encourage fence sitters to buy.
Segment Your Marketing List
People on your list who have not purchased your products or services may be enticed to buy if you focus some of your holiday promotions on them. If offered holiday specials, they may decide to make a purchase before the end of the year to take advantage of the promotional prices or packages. Create a special opt-in form for people who are interested in being on your holiday promotions list. Then promote the form and list on social media, your website, and in your physical location, if you have one.
Extra Incentives and Gifts
Extra incentives and gifts offered to customers who are making a purchase during the holidays is fun for everyone. For online retailers, consider including in an extra item for a discounted price, free shipping, or a free bonus to customers at checkout. For offline retailers, use a social media app for customers to print a coupon to use for their purchases. Everyone loves surprises, and this will make the shopping experience more fun for the customer…and they will remember you for that!
Donate to Charity
Many customers really appreciate businesses who donate a percentage of sales to charity. This promotion can be for a particular item or all items during the holidays. You, the business owner, will need to choose your promotion sale dates and decide on the charity that will benefit from the donations. Promote this on your social media networks and ask your friends and fans, and followers to share the news about your charity sales dates. Another option is to ask your fans and followers to choose a specific charity based on the number of their votes. Fans can share your posts about selecting the charity based upon the number of votes. This is an opportunity for your business promotion to go viral.
By planning ahead you can make the holiday season brighter for your customers and yourself.