5 Marketing Mistakes That Strangle Business Success

Do you know how important marketing is to growing a successful business?  Successful marketing helps you attract prospects if your target audience understands how your product or service can benefit them and how it differs from your competition.

Are you aware that new businesses have a high mortality rate, with most failing within the first two years? Both an online business and brick-and-mortar business can fall over before they even get started, not because of a bad idea, but because many owners lack the skills to manage and market effectively.

Rebecca Ishibashi5 Marketing Mistakes That Strangle Business Success
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Maintain a Competitive Edge with this Social Media Strategy

As social media is out there for all to see, keeping tabs on your competitor’s social media campaigns is a perfectly ethical way to use their efforts as inspiration for ideas to use in your online marketing efforts.

When it comes to running a business, keeping an eye on what the competition is doing has always been a go-to strategy for maintaining a competitive edge. If your competitors are working within similar demographics, ‘spying’ on them is an excellent way to gain market intelligence which you can then implement in your campaigns.

If you’re wondering how you can get a handle on another business’s social media campaigns, here are a few tips to get you started.

Rebecca IshibashiMaintain a Competitive Edge with this Social Media Strategy
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Marketing Plan and Strategies Defined and Why You Need Both

The difference between a marketing plan and a marketing strategy are concepts that some small business owners have difficulty in understanding. And because they aren’t clearly understood, some entrepreneurs don’t bother to create them and that’s a mistake.

The lack of a marketing plan and strategies present the following problems:

• Ideal client or target market not identified;
• Your offer may not align with the needs of your ideal client/market;
• You have no specific, time-bound goals to achieve and therefore;
• You can’t measure your results;
• You’re Guessing a lot and not really getting anywhere!

Rebecca IshibashiMarketing Plan and Strategies Defined and Why You Need Both
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Twitter – You Should Use It for Small Business Marketing

Are you actively marketing your small business on Twitter?

If you do not have a presence or are currently marketing there, you might reconsider once you review the stats below.

It’s true that you shouldn’t jump on every social media platform available – just because it’s there. If you are serious about marketing your business online to build brand awareness, get engagement and to make sales, you should rely on data that shows where your audience is.

Rebecca IshibashiTwitter – You Should Use It for Small Business Marketing
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Boost Your Email Open Rates with Attention Grabbing Subject Lines!

Does your Email Open Rate need a B-12 Shot?

A great email subject line will sell the email copy, and compel your subscribers into opening the email to consume the juicy content inside. It should not only make the reader feel that the email contains life-changing information, but that not reading could be a huge mistake.

Boring, uninspiring titles on the other hand, will get deleted, as busy people quickly clear their inbox so they can get on with the rest of their day.

Rebecca IshibashiBoost Your Email Open Rates with Attention Grabbing Subject Lines!
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Fill the Hole in Your Multi-Level or Direct Marketing Strategy

Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.

And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.

Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
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How Social Media Can Grow Your Email List

Why is social media important to your email marketing strategy?

Social media is an important part of any business marketing strategy due to its popularity and reach. Social media that focuses on your email marketing can result in a very effective marketing strategy because it can help you drive your fans and followers to your website AND to your email opt-in form. Your ultimate goal is to convert your social media audience into subscribers and then, subscribers into customers or buyers. Here are some ways your social media efforts can get more subscribers to your email list.

Rebecca IshibashiHow Social Media Can Grow Your Email List
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Holiday Marketing Tips for Small Businesses

Holiday Marketing Plans- It’s Time to Start!

Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.

Rebecca IshibashiHoliday Marketing Tips for Small Businesses
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