5 Marketing Mistakes That Strangle Business Success

Do you know how important marketing is to growing a successful business?  Successful marketing helps you attract prospects if your target audience understands how your product or service can benefit them and how it differs from your competition.

Are you aware that new businesses have a high mortality rate, with most failing within the first two years? Both an online business and brick-and-mortar business can fall over before they even get started, not because of a bad idea, but because many owners lack the skills to manage and market effectively.

Rebecca Ishibashi5 Marketing Mistakes That Strangle Business Success
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Marketing Plan and Strategies Defined and Why You Need Both

The difference between a marketing plan and a marketing strategy are concepts that some small business owners have difficulty in understanding. And because they aren’t clearly understood, some entrepreneurs don’t bother to create them and that’s a mistake.

The lack of a marketing plan and strategies present the following problems:

• Ideal client or target market not identified;
• Your offer may not align with the needs of your ideal client/market;
• You have no specific, time-bound goals to achieve and therefore;
• You can’t measure your results;
• You’re Guessing a lot and not really getting anywhere!

Rebecca IshibashiMarketing Plan and Strategies Defined and Why You Need Both
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Twitter – You Should Use It for Small Business Marketing

Are you actively marketing your small business on Twitter?

If you do not have a presence or are currently marketing there, you might reconsider once you review the stats below.

It’s true that you shouldn’t jump on every social media platform available – just because it’s there. If you are serious about marketing your business online to build brand awareness, get engagement and to make sales, you should rely on data that shows where your audience is.

Rebecca IshibashiTwitter – You Should Use It for Small Business Marketing
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Fill the Hole in Your Multi-Level or Direct Marketing Strategy

Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.

And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.

Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
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Basics of Building a Sales Funnel

Many business owners consider the sales funnel to be a complicated marketing device with many hidden secrets known only to a select few marketing gurus.

Rebecca IshibashiBasics of Building a Sales Funnel
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Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile.

I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

Rebecca IshibashiCreate An All-Star LinkedIn Profile Using These 10 Steps
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Your Audience – Who They Are and What They Want

It’s critical for the success of your business to know who your audience is.

These are the clients you’ll want to attract so you’ll need to structure your marketing strategies, both online and offline, to attract their attention. If you don’t know who your audience is, what they want, what they need, your marketing strategies will fail.

Rebecca IshibashiYour Audience – Who They Are and What They Want
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A Unique Selling Proposition – Why Your Business Needs It!

Why Your Business Needs A Unique Selling Proposition

In today’s competitive market, having something that sets your business apart is essential. Defining your company’s Unique Selling Proposition (USP) is key to marketing your business and distinguishing yourself from your competitors.

Rebecca IshibashiA Unique Selling Proposition – Why Your Business Needs It!
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Why Use Social Media Marketing?

Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.

Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter. [1] And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?

Rebecca IshibashiWhy Use Social Media Marketing?
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Using Social Media to Promote Your Business

Why Use Social Media to Promote Your Business?

No longer do businesses depend on phone book ads and purchased advertising space in newspapers and other media. Marketers in the 21st century find benefits when promoting business online through social media networks. Not only is this form of promotion cost effective but it also reaches a larger audience than most forms of media marketing avenues.

Rebecca IshibashiUsing Social Media to Promote Your Business
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