In the right hands, social media can be used to provide enormous exposure for a business to help expand its reach and capture more leads.
Social media has grown exponentially in scope and number of users since it’s inception in the late 90’s with Six Degrees. What began as a fun distraction for many; a way to keep in touch with your friends or rediscovered old friends, has now become an important part of a business marketing strategy or plan.
Most business owners and digital marketers know that visibility of a business or a brand can be achieved, where millions of potential customers can be reached, with just a few clicks of the mouse.
This may sound too easy, and yes, there’s a more to social media marketing than that. So today I want to share some ideas to help you use your social media accounts as powerful lead magnets.