Drive Traffic to your Website with Drip Campaigns for your Blog

Sharing your blog posts on your social media channels helps drive traffic to your website.  But how consistent is your process to share this content on your social media sites?  Could you use a Drip Marketing Campaign system to improve your effectiveness in sharing your blog content?

Does this sound familiar to those of you who create and publish blog content?

Rebecca IshibashiDrive Traffic to your Website with Drip Campaigns for your Blog
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Link Shorteners are GREAT but Take Care WHERE You Use Them

Many enterpreneurs who share content online use URL or link shorteners out of necessity.  Why?  Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.

Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.

Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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Social Media Strategy Tips

Social media marketing is more important than ever before. In a “Recent State of Inbound Marketing” report it was noted that 62% of marketers said that social media had become more important for their businesses in the last 12 months.

The report also noted the number of businesses that stated Facebook was either critical or very important to their business has risen to 75%. But the effectiveness of social media marketing can vary significantly.

Here are some ways you can improve your social media strategy.

Rebecca IshibashiSocial Media Strategy Tips
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Why Use Social Media Marketing?

Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.

Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter. [1] And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?

Rebecca IshibashiWhy Use Social Media Marketing?
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Social Media Marketing 101

These days most business owners realize the importance of integrating social media into their marketing strategy.

Social media can be used to help drive more traffic to your website or blog and provide more exposure to your products and services which can ultimately result in sales and referrals.

Social media marketing can be something as simple as creating and maintaining a company blog or a video you’ve created to post on your website or blog. Some other popular social media channels you can use for your campaign (and this is not an all-inclusive list) are video sharing networks, podcasts, and RSS.

Rebecca IshibashiSocial Media Marketing 101
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