Social Media Audits – Why You Need One

Is it time to refine your online marketing strategy with a social media audit?

 

Any marketing process a business uses to promote itself and build its brand should have an accompanying process that can help determine how well that strategy is working – or if it’s even working at all.

A social media audit will pin down the effectiveness of a social media campaign, highlight key benchmarks to strive for, determine which platforms are delivering the best results, and provide insight into the likes and dislikes of the business’s target audience.

Rebecca IshibashiSocial Media Audits – Why You Need One
Read More

Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
Read More

How Social Metrics Affect SEO

How does Social Metrics Affect SEO?

Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.

Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.

Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.

Rebecca IshibashiHow Social Metrics Affect SEO
Read More

Why Use Social Media Marketing?

Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.

Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter. [1] And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?

Rebecca IshibashiWhy Use Social Media Marketing?
Read More