In the right hands, social media can be used to provide enormous exposure for a business to help expand its reach and capture more leads.
Social media has grown exponentially in scope and number of users since it’s inception in the late 90’s with Six Degrees. What began as a fun distraction for many; a way to keep in touch with your friends or rediscovered old friends, has now become an important part of a business marketing strategy or plan.
Most business owners and digital marketers know that visibility of a business or a brand can be achieved, where millions of potential customers can be reached, with just a few clicks of the mouse.
This may sound too easy, and yes, there’s a more to social media marketing than that. So today I want to share some ideas to help you use your social media accounts as powerful lead magnets.
Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.
And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.
Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.
Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.
Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
What!? Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.
High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.
Rebecca IshibashiYour Email List – It’s Not the Size That Counts
Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.
Why? There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.
Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
Which Email Marketing Option Is Right For Your Business
Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.
Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.
Rebecca IshibashiEmail Marketing: Double Opt In vs. Single Opt In
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!