Social Media for Lead Generation

In the right hands, social media can be used to provide enormous exposure for a business to help expand its reach and capture more leads.

Social media has grown exponentially in scope and number of users since it’s inception in the late 90’s with Six Degrees.  What began as a fun distraction for many; a way to keep in touch with your friends or rediscovered old friends, has now become an important part of a business marketing strategy or plan.

Most business owners and digital marketers know that visibility of a business or a brand can be achieved, where millions of potential customers can be reached, with just a few clicks of the mouse.

This may sound too easy, and yes, there’s a more to social media marketing than that.  So today I want to share some ideas to help you use your social media accounts as powerful lead magnets.

Rebecca IshibashiSocial Media for Lead Generation
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Your Online Presence – Social Media Alone Isn’t Enough

Social media is a very powerful tool for building awareness of your brand, products, and services as well as for marketing your business online.

Social media should be included in your marketing strategy but isn’t enough, on its own, to establish and maintain your online presence. There are some fundamental reasons why having a business website is crucial for any business today.

Rebecca IshibashiYour Online Presence – Social Media Alone Isn’t Enough
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Back Up your WordPress Website or Blog

The Importance of Backing up your WordPress Website/Blog

Most of us know it’s critical to regularly back up data that is on our personal computers. If you don’t know how important this is and if you are not keeping your pc data backed up; you are setting yourself up to learn a hard lesson. Think of all of the valuable information, data, and images you are at risk to lose if your hard drive crashes.

Just as backing up your data on your computer is important, backing up your WordPress website or blog to safeguard your content is essential. Yes, it’s another task to work into your busy schedule. But think about the time and energy you’ve invested in building your site or blog. I’m sure losing your content will result in some level of anxiety for you. It would for anyone.

If you haven’t already done so, you should decide (NOW) what your back up plan will be. Do it TODAY!

Rebecca IshibashiBack Up your WordPress Website or Blog
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Why Use Social Media Marketing?

Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.

Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter. [1] And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?

Rebecca IshibashiWhy Use Social Media Marketing?
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