5 Marketing Mistakes That Strangle Business Success

Do you know how important marketing is to growing a successful business?  Successful marketing helps you attract prospects if your target audience understands how your product or service can benefit them and how it differs from your competition.

Are you aware that new businesses have a high mortality rate, with most failing within the first two years? Both an online business and brick-and-mortar business can fall over before they even get started, not because of a bad idea, but because many owners lack the skills to manage and market effectively.

Rebecca Ishibashi5 Marketing Mistakes That Strangle Business Success
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Your Audience – Who They Are and What They Want

It’s critical for the success of your business to know who your audience is.

These are the clients you’ll want to attract so you’ll need to structure your marketing strategies, both online and offline, to attract their attention. If you don’t know who your audience is, what they want, what they need, your marketing strategies will fail.

Rebecca IshibashiYour Audience – Who They Are and What They Want
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