Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
Read More

What’s your IQ? (Integrity Quotient)

Integrity…

…when used as a virtue concept, describes consistent behavior or actions that are grounded in honesty. While it is a personal choice, it demonstrates a commitment to moral and ethical values and principles. It describes the quality of one’s character.

Morality refers to one’s ability and willingness to chose between right and wrong and; for many, is a result of our upbringing. Ethics consist of behavioral standards and the moral values that form the foundation as we make decisions and interact with others.

Rebecca IshibashiWhat’s your IQ? (Integrity Quotient)
Read More

How Social Metrics Affect SEO

How does Social Metrics Affect SEO?

Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.

Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.

Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.

Rebecca IshibashiHow Social Metrics Affect SEO
Read More