Maintain a Competitive Edge with this Social Media Strategy

As social media is out there for all to see, keeping tabs on your competitor’s social media campaigns is a perfectly ethical way to use their efforts as inspiration for ideas to use in your online marketing efforts.

When it comes to running a business, keeping an eye on what the competition is doing has always been a go-to strategy for maintaining a competitive edge. If your competitors are working within similar demographics, ‘spying’ on them is an excellent way to gain market intelligence which you can then implement in your campaigns.

If you’re wondering how you can get a handle on another business’s social media campaigns, here are a few tips to get you started.

Rebecca IshibashiMaintain a Competitive Edge with this Social Media Strategy
Read More

The Facebook Pixel and Why You Need to Install It

Would you like to retarget potential customers based on the pages they visited on your website?  The Facebook Pixel makes that possible and so much more!

Many business owners with Facebook Fan/Business Pages have seen their organic reach declining over the past few years. As Facebook started transitioning to a pay to play network, some savvy Page owners embraced Facebook Ads, but many continued to rely on organic reach (the number of people your content is shown to without your paying for it to be shown to them).

Rebecca IshibashiThe Facebook Pixel and Why You Need to Install It
Read More

Set Yourself Up For Success Using Facebook

Many businesses have turned to Facebook to use social media in their marketing strategy.

With over one billion users currently, it’s safe to say that Facebook is one of the most popular social networks. Although Facebook is often used as an informal means of conveying information, you should remain professional!

Rebecca IshibashiSet Yourself Up For Success Using Facebook
Read More