My Clever Assistant
Which Email Marketing Option Is Right For Your Business
Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.
Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.
