In the right hands, social media can be used to provide enormous exposure for a business to help expand its reach and capture more leads.
Social media has grown exponentially in scope and number of users since it’s inception in the late 90’s with Six Degrees. What began as a fun distraction for many; a way to keep in touch with your friends or rediscovered old friends, has now become an important part of a business marketing strategy or plan.
Most business owners and digital marketers know that visibility of a business or a brand can be achieved, where millions of potential customers can be reached, with just a few clicks of the mouse.
This may sound too easy, and yes, there’s a more to social media marketing than that. So today I want to share some ideas to help you use your social media accounts as powerful lead magnets.
If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.
Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.
Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
What!? Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.
High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.
Rebecca IshibashiYour Email List – It’s Not the Size That Counts
Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use. This also applies to SMS or mobile marketing.
Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.
Why? There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.
Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
Why is social media important to your email marketing strategy?
Social media is an important part of any business marketing strategy due to its popularity and reach. Social media that focuses on your email marketing can result in a very effective marketing strategy because it can help you drive your fans and followers to your website AND to your email opt-in form. Your ultimate goal is to convert your social media audience into subscribers and then, subscribers into customers or buyers. Here are some ways your social media efforts can get more subscribers to your email list.
Rebecca IshibashiHow Social Media Can Grow Your Email List
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!