How does Social Metrics Affect SEO?
Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.
Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.
Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.
At this point you may be thinking, “what does this have to do with social metrics and how they affect SEO”.
Let’s start with a basic overview of analytic tools. Analytic tools give us the ability to track movement and behaviors of customers who visit our social media sites. You can analyze which social media network your visitors (customers and potential customers) came from when they visit your website. You can learn whether your visitor is following a tweet, clicking a photo or a pin, or viewing a Facebook status update and so on.
Armed with your analytic data, you can determine how effective your marketing campaigns are or whether they are effective at all. If you track and measure your analytic results regularly, you’ll have a better idea of which strategies you should focus on. This gives you the advantage to develop tactics that will maximize your exposure.
Search engines continue to refine the technology that serves up information that is online. And this is how we link social metrics and the impact they have on SEO. Here’s a list of metrics you should focus on that measure your influence on social networks.
- Number of followers and mentions on Twitter;
- Number of fans (“likes”) and shares of your content;
- Number of add/shares on your Google + account;
- The people who follow/mention or share/like your website – based upon their level of influence or “authority”.
These factors can have positive impact on your page rank because they show how engaging your content is and how well you are interacting with others. Take the time to review the content in your posts that generate the most engagement with your readers and plan your next steps accordingly.
SEO is an important element for your social media marketing efforts and your website. Focus on publishing quality content to create more interest for your readers. While experts may not agree on what is the most important factor in SEO, the positive effects of social media can’t be ignored.
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