Which Email Marketing Option Is Right For Your Business
Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.
Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.
Rebecca IshibashiEmail Marketing: Double Opt In vs. Single Opt In
The Importance of Backing up your WordPress Website/Blog
Most of us know it’s critical to regularly back up data that is on our personal computers. If you don’t know how important this is and if you are not keeping your pc data backed up; you are setting yourself up to learn a hard lesson. Think of all of the valuable information, data, and images you are at risk to lose if your hard drive crashes.
Just as backing up your data on your computer is important, backing up your WordPress website or blog to safeguard your content is essential. Yes, it’s another task to work into your busy schedule. But think about the time and energy you’ve invested in building your site or blog. I’m sure losing your content will result in some level of anxiety for you. It would for anyone.
If you haven’t already done so, you should decide (NOW) what your back up plan will be. Do it TODAY!
Rebecca IshibashiBack Up your WordPress Website or Blog
Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.
Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.
Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.
Today there are millions of business owners all over the world who use social media to grow their business.
They count on the ever-growing popularity of these sites to build brand awareness and bring new customers their way.
Building your business’ online presence on a social media site is more than opening an account and creating a profile. The information in this article will give you a better understanding of some things that you will need to do to build your brand using social media.
Rebecca IshibashiUse Social Media To Expand Your Business
Many businesses have turned to Facebook to use social media in their marketing strategy.
With over one billion users currently, it’s safe to say that Facebook is one of the most popular social networks. Although Facebook is often used as an informal means of conveying information, you should remain professional!
Rebecca IshibashiSet Yourself Up For Success Using Facebook
Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.
Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter.  And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?
One of the challenges in effectively managing a blog is deciding which comments you can accept and which ones should be deleted. Many bloggers and website owners who are new to WordPress find this to be a difficult or somewhat confusing task. Comments that are obviously spam can be deleted after a quick review and with little hesitation. But some comments may fall into a grey area. So how should you manage your blog comments?
Stop Making These 3 Mistakes with Your Social Media
My Ideal Client
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!