Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.
Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use. This also applies to SMS or mobile marketing.
Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
It’s critical for the success of your business to know who your audience is.
These are the clients you’ll want to attract so you’ll need to structure your marketing strategies, both online and offline, to attract their attention. If you don’t know who your audience is, what they want, what they need, your marketing strategies will fail.
Rebecca IshibashiYour Audience – Who They Are and What They Want
A back up plan for your website or blog is critical for business owners or professional bloggers.
If you have a WordPress website or blog, it’s a safe bet that you’ve spent time or money, (perhaps both) to get the design the way you want, the plugins and settings that will work best for you, and all of the original content that you’ve uploaded over time. Now think of how upsetting it would be to find your site’s design and content has disappeared or changed. Yes, I’ve had that primal scream moment when this happened to me, but now I have a plan to back up my site/blog on a regular basis and so should you. Why? So you can get your site/blog restored, as quickly as possible, if your site is hacked or if it breaks.
I think most of us are glad that keyword stuffing is no longer rewarded by search engines, but keywords are still important. Even with all of the algorithm changes made by search engines, keywords are how your audience finds you online. Your keywords and keyword phrases are as essential as ever and will continue to be. However, you should organize your keywords and periodically clear them off of your list if they are no longer valuable to your business.
Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.
Why? There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.
Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
Why Your Business Needs A Unique Selling Proposition
In today’s competitive market, having something that sets your business apart is essential. Defining your company’s Unique Selling Proposition (USP) is key to marketing your business and distinguishing yourself from your competitors.
Rebecca IshibashiA Unique Selling Proposition – Why Your Business Needs It!
…when used as a virtue concept, describes consistent behavior or actions that are grounded in honesty. While it is a personal choice, it demonstrates a commitment to moral and ethical values and principles. It describes the quality of one’s character.
Morality refers to one’s ability and willingness to chose between right and wrong and; for many, is a result of our upbringing. Ethics consist of behavioral standards and the moral values that form the foundation as we make decisions and interact with others.
Rebecca IshibashiWhat’s your IQ? (Integrity Quotient)
A mind map is a diagram with a central or main idea or topic connected to sub-topics illustrated as branches of a tree-life structure. Mind mapping is a method used to outline and manage information visually to connect ideas and concepts.
Social media sites offer a great opportunity to brand yourself and your business. These sites have an existing user base of in many cases hundred of millions of people. By following the guidelines below, you can leverage these platforms to create your own highly effective brand.
Rebecca IshibashiGuidelines when using Social Media for Branding
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My Ideal Client
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!