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Link Shorteners are GREAT but Take Care WHERE You Use Them

Many enterpreneurs who share content online use URL or link shorteners out of necessity.  Why?  Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.

Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.

Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
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Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile.

I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

Rebecca IshibashiCreate An All-Star LinkedIn Profile Using These 10 Steps
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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SMS & Email Marketing: The #1 Thing You SHOULD Do When Using

Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use.  This also applies to SMS or mobile marketing.

Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
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Your Audience – Who They Are and What They Want

It’s critical for the success of your business to know who your audience is.

These are the clients you’ll want to attract so you’ll need to structure your marketing strategies, both online and offline, to attract their attention. If you don’t know who your audience is, what they want, what they need, your marketing strategies will fail.

Rebecca IshibashiYour Audience – Who They Are and What They Want
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Backup Buddy – Backup Plugin

 

A back up plan for your website or blog is critical for business owners or professional bloggers.

If you have a WordPress website or blog, it’s a safe bet that you’ve spent time or money, (perhaps both) to get the design the way you want, the plugins and settings that will work best for you, and all of the original content that you’ve uploaded over time. Now think of how upsetting it would be to find your site’s design and content has disappeared or changed. Yes, I’ve had that primal scream moment when this happened to me, but now I have a plan to back up my site/blog on a regular basis and so should you. Why?  So you can get your site/blog restored, as quickly as possible, if your site is hacked or if it breaks.

Rebecca IshibashiBackup Buddy – Backup Plugin
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Good Keyword Hygiene

Are you Practicing Good Keyword Hygiene?

Clean and Organize Your Keywords

I think most of us are glad that keyword stuffing is no longer rewarded by search engines, but keywords are still important. Even with all of the algorithm changes made by search engines, keywords are how your audience finds you online. Your keywords and keyword phrases are as essential as ever and will continue to be. However, you should organize your keywords and periodically clear them off of your list if they are no longer valuable to your business.

Rebecca IshibashiGood Keyword Hygiene
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Email Marketing: 10 Tips for Effective Email Opt-In Forms

Email Marketing ~ The Money is in the List!

Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.

Why?  There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.

Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
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What’s your IQ? (Integrity Quotient)

Integrity…

…when used as a virtue concept, describes consistent behavior or actions that are grounded in honesty. While it is a personal choice, it demonstrates a commitment to moral and ethical values and principles. It describes the quality of one’s character.

Morality refers to one’s ability and willingness to chose between right and wrong and; for many, is a result of our upbringing. Ethics consist of behavioral standards and the moral values that form the foundation as we make decisions and interact with others.

Rebecca IshibashiWhat’s your IQ? (Integrity Quotient)
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