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Social Media Audits – Why You Need One

Is it time to refine your online marketing strategy with a social media audit?

 

Any marketing process a business uses to promote itself and build its brand should have an accompanying process that can help determine how well that strategy is working – or if it’s even working at all.

A social media audit will pin down the effectiveness of a social media campaign, highlight key benchmarks to strive for, determine which platforms are delivering the best results, and provide insight into the likes and dislikes of the business’s target audience.

Rebecca IshibashiSocial Media Audits – Why You Need One
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The Facebook Pixel and Why You Need to Install It

Would you like to retarget potential customers based on the pages they visited on your website?  The Facebook Pixel makes that possible and so much more!

Many business owners with Facebook Fan/Business Pages have seen their organic reach declining over the past few years. As Facebook started transitioning to a pay to play network, some savvy Page owners embraced Facebook Ads, but many continued to rely on organic reach (the number of people your content is shown to without your paying for it to be shown to them).

Rebecca IshibashiThe Facebook Pixel and Why You Need to Install It
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Boost Your Email Open Rates with Attention Grabbing Subject Lines!

Does your Email Open Rate need a B-12 Shot?

A great email subject line will sell the email copy, and compel your subscribers into opening the email to consume the juicy content inside. It should not only make the reader feel that the email contains life-changing information, but that not reading could be a huge mistake.

Boring, uninspiring titles on the other hand, will get deleted, as busy people quickly clear their inbox so they can get on with the rest of their day.

Rebecca IshibashiBoost Your Email Open Rates with Attention Grabbing Subject Lines!
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Fill the Hole in Your Multi-Level or Direct Marketing Strategy

Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.

And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.

Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
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Instagram for Business 101 – Keys for Your Success

With over 700 million active users, Instagram is a social media platform not to be ignored; but a large user base is only one of the reasons Instagram should be part of your social media marketing campaign.

Instagram is well-known for its incredibly active and engaged user base. Members typically spend much more time on average visiting and participating on the site than its closest rivals, Facebook and Twitter.

Rebecca IshibashiInstagram for Business 101 – Keys for Your Success
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10 Content Creation Ideas to Wake Up Your Twitter Feed

Social media channels, like Twitter, are terrific avenues for a business to build its brand, but it can be a challenge to come up with new things to say every single day.

To maintain an  active profile on Twitter, it’s considered that a business should be tweeting at least 7 to 10 times a day if they want to maintain good momentum and engagement with their fans. That’s 210 to 300+ tweets a month!

How the heck are you supposed to come up with content to create that many unique tweets AND keep them interesting?  I’m here to help and have searched far and wide for ideas you can use to keep coming up with informative, interesting, or entertaining tweets for your customers and fans. These are ten of the best I discovered to date:

Rebecca Ishibashi10 Content Creation Ideas to Wake Up Your Twitter Feed
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Sales Funnel: What Is It and Why Do I Need One?

If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.

Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.

Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
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4 Simple Content Marketing Strategies

Here are four Content Marketing Strategies you can implement NOW!

Producing great content can be time-consuming or expensive. Wouldn’t it be great if there was a way to scale your efforts so you get the maximum coverage out of every piece of content that passes by your desktop.

Fortunately, there is! You can use these four content marketing strategies to add more value for your audience and guide them to make the best purchasing choices.  

Rebecca Ishibashi4 Simple Content Marketing Strategies
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Your Email List – It’s Not the Size That Counts

What!?  Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.

High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.

Rebecca IshibashiYour Email List – It’s Not the Size That Counts
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