The difference between a marketing plan and a marketing strategy are concepts that some small business owners have difficulty in understanding. And because they aren’t clearly understood, some entrepreneurs don’t bother to create them and that’s a mistake.
The lack of a marketing plan and strategies present the following problems:
• Ideal client or target market not identified;
• Your offer may not align with the needs of your ideal client/market;
• You have no specific, time-bound goals to achieve and therefore;
• You can’t measure your results;
• You’re Guessing a lot and not really getting anywhere!
Rebecca IshibashiMarketing Plan and Strategies Defined and Why You Need Both
Are you actively marketing your small business on Twitter?
If you do not have a presence or are currently marketing there, you might reconsider once you review the stats below.
It’s true that you shouldn’t jump on every social media platform available – just because it’s there. If you are serious about marketing your business online to build brand awareness, get engagement and to make sales, you should rely on data that shows where your audience is.
Rebecca IshibashiTwitter – You Should Use It for Small Business Marketing
Is it time to refine your online marketing strategy with a social media audit?
Any marketing process a business uses to promote itself and build its brand should have an accompanying process that can help determine how well that strategy is working – or if it’s even working at all.
A social media audit will pin down the effectiveness of a social media campaign, highlight key benchmarks to strive for, determine which platforms are delivering the best results, and provide insight into the likes and dislikes of the business’s target audience.
Rebecca IshibashiSocial Media Audits – Why You Need One
Would you like to retarget potential customers based on the pages they visited on your website? The Facebook Pixel makes that possible and so much more!
Many business owners with Facebook Fan/Business Pages have seen their organic reach declining over the past few years. As Facebook started transitioning to a pay to play network, some savvy Page owners embraced Facebook Ads, but many continued to rely on organic reach (the number of people your content is shown to without your paying for it to be shown to them).
Rebecca IshibashiThe Facebook Pixel and Why You Need to Install It
A great email subject line will sell the email copy, and compel your subscribers into opening the email to consume the juicy content inside. It should not only make the reader feel that the email contains life-changing information, but that not reading could be a huge mistake.
Boring, uninspiring titles on the other hand, will get deleted, as busy people quickly clear their inbox so they can get on with the rest of their day.
Rebecca IshibashiBoost Your Email Open Rates with Attention Grabbing Subject Lines!
Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.
And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.
Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
With over 700 million active users, Instagram is a social media platform not to be ignored; but a large user base is only one of the reasons Instagram should be part of your social media marketing campaign.
Instagram is well-known for its incredibly active and engaged user base. Members typically spend much more time on average visiting and participating on the site than its closest rivals, Facebook and Twitter.
Rebecca IshibashiInstagram for Business 101 – Keys for Your Success
Social media channels, like Twitter, are terrific avenues for a business to build its brand, but it can be a challenge to come up with new things to say every single day.
To maintain an active profile on Twitter, it’s considered that a business should be tweeting at least 7 to 10 times a day if they want to maintain good momentum and engagement with their fans. That’s 210 to 300+ tweets a month!
How the heck are you supposed to come up with content to create that many unique tweets AND keep them interesting? I’m here to help and have searched far and wide for ideas you can use to keep coming up with informative, interesting, or entertaining tweets for your customers and fans. These are ten of the best I discovered to date:
Rebecca Ishibashi10 Content Creation Ideas to Wake Up Your Twitter Feed
If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.
Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.
Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
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My Ideal Client
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!