All posts tagged: social media marketing

10 Content Creation Ideas to Wake Up Your Twitter Feed

Social media channels, like Twitter, are terrific avenues for a business to build its brand, but it can be a challenge to come up with new things to say every single day.

To maintain an  active profile on Twitter, it’s considered that a business should be tweeting at least 7 to 10 times a day if they want to maintain good momentum and engagement with their fans. That’s 210 to 300+ tweets a month!

How the heck are you supposed to come up with content to create that many unique tweets AND keep them interesting?  I’m here to help and have searched far and wide for ideas you can use to keep coming up with informative, interesting, or entertaining tweets for your customers and fans. These are ten of the best I discovered to date:

Rebecca10 Content Creation Ideas to Wake Up Your Twitter Feed
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Sales Funnel: What Is It and Why Do I Need One?

If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.

Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.

RebeccaSales Funnel: What Is It and Why Do I Need One?
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4 Simple Content Marketing Strategies

Here are four Content Marketing Strategies you can implement NOW!

Producing great content can be time-consuming or expensive. Wouldn’t it be great if there was a way to scale your efforts so you get the maximum coverage out of every piece of content that passes by your desktop.

Fortunately, there is! You can use these four content marketing strategies to add more value for your audience and guide them to make the best purchasing choices.  

Rebecca4 Simple Content Marketing Strategies
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Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

Now to be clear, I understand the value of this tool and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

RebeccaFacebook LIVE – Top 3 Mistakes to Avoid
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Create Social Media Goals to Help Meet your Business Goals

Have you defined your Social Media Marketing goals for the New Year?

Most business owners have reviewed their previous business year and have made new goals for their business and personal development. Business goals revolve around financial goals – the primary reason you are an entrepreneur and have created a business. So, have you integrated your Social Media goals with your business objectives to reach your business goals?

RebeccaCreate Social Media Goals to Help Meet your Business Goals
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Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile.

I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

RebeccaCreate An All-Star LinkedIn Profile Using These 10 Steps
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

RebeccaBe Smart about Social Media
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Guidelines when using Social Media for Branding

Social media sites offer a great opportunity to brand yourself and your business. These sites have an existing user base of in many cases hundred of millions of people. By following the guidelines below, you can leverage these platforms to create your own highly effective brand.

RebeccaGuidelines when using Social Media for Branding
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Social Media Strategy Tips

Social media marketing is more important than ever before. In a “Recent State of Inbound Marketing” report it was noted that 62% of marketers said that social media had become more important for their businesses in the last 12 months.

The report also noted the number of businesses that stated Facebook was either critical or very important to their business has risen to 75%. But the effectiveness of social media marketing can vary significantly.

Here are some ways you can improve your social media strategy.

RebeccaSocial Media Strategy Tips
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Holiday Marketing Tips for Small Businesses

Holiday Marketing Plans- It’s Time to Start!

Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.

RebeccaHoliday Marketing Tips for Small Businesses
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