All posts tagged: Facebook

Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

 

Now be clear, I understand the value of this technology and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

Rebecca IshibashiFacebook LIVE – Top 3 Mistakes to Avoid
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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Guidelines when using Social Media for Branding

Social media sites offer a great opportunity to brand yourself and your business. These sites have an existing user base of in many cases hundred of millions of people. By following the guidelines below, you can leverage these platforms to create your own highly effective brand.

Rebecca IshibashiGuidelines when using Social Media for Branding
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Social Media Strategy Tips

social sharingSocial media marketing is more important than ever before. In a “Recent State of Inbound Marketing” report it was noted that 62% of marketers said that social media had become more important for their businesses in the last 12 months. The report also noted the number of businesses that stated Facebook was either critical or very important to their business has risen to 75%. But the effectiveness of social media marketing can vary significantly.

Rebecca IshibashiSocial Media Strategy Tips
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