Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.
Now be clear, I understand the value of this technology and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media.
LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE: