All posts tagged: email marketing services

Your Email List – It’s Not the Size That Counts

What!?  Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.

High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.

Rebecca IshibashiYour Email List – It’s Not the Size That Counts
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SMS & Email Marketing: The #1 Thing You SHOULD Do When Using

Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use.  This also applies to SMS or mobile marketing.

Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
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Email Marketing: Double Opt In vs. Single Opt In

Which Email Marketing Option Is Right For Your Business

Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.

Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.

Rebecca IshibashiEmail Marketing: Double Opt In vs. Single Opt In
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Tips for Effective Email Marketing

Best Practices are a Great Start for an Effective Email Marketing Campaign

Today most consumers receive dozens of email marketing messages very day. Inbox clutter due to a high volume of emails makes it difficult for any of us to weed through to find something relevant to our needs.

Rebecca IshibashiTips for Effective Email Marketing
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