What!? Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.
High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.
Rebecca IshibashiYour Email List – It’s Not the Size That Counts
An email list is STILL considered to be one of the best assets a business can own. Professionals like medical providers, brick and mortar stores like JCPenney, Kohls and so many others have finally realized what most online marketers have known for years. There is Money in the List!
The challenge with email marketing these days is not only to find creative ways to add subscribers to your list but to follow the rules in The CAN-SPAM Act (US) that are enforced by the Federal Trade Commission and if you are marketing in Canada, the Canadian Anti-Spam Law (CASL).
Rebecca IshibashiThe #1 Thing You SHOULD Do When Using SMS & Email Marketing
Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.
Why? There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.
Rebecca IshibashiTen Tips for Effective Email Opt-In Forms
Why is social media important to your email marketing strategy?
Social media is an important part of any business marketing strategy due to its popularity and reach. Social media that focuses on your email marketing can result in a very effective marketing strategy because it can help you drive your fans and followers to your website AND to your email opt-in form. Your ultimate goal is to convert your social media audience into subscribers and then, subscribers into customers or buyers. Here are some ways your social media efforts can get more subscribers to your email list.
Rebecca IshibashiHow Social Media Can Grow Your Email List