Social Media Marketing

10 Content Creation Ideas to Wake Up Your Twitter Feed

Social media channels, like Twitter, are terrific avenues for a business to build its brand, but it can be a challenge to come up with new things to say every single day.

To maintain an  active profile on Twitter, it’s considered that a business should be tweeting at least 7 to 10 times a day if they want to maintain good momentum and engagement with their fans. That’s 210 to 300+ tweets a month!

How the heck are you supposed to come up with content to create that many unique tweets AND keep them interesting?  I’m here to help and have searched far and wide for ideas you can use to keep coming up with informative, interesting, or entertaining tweets for your customers and fans. These are ten of the best I discovered to date:

Rebecca10 Content Creation Ideas to Wake Up Your Twitter Feed
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Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

Now to be clear, I understand the value of this tool and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

RebeccaFacebook LIVE – Top 3 Mistakes to Avoid
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Create Social Media Goals to Help Meet your Business Goals

Have you defined your Social Media Marketing goals for the New Year?

Most business owners have reviewed their previous business year and have made new goals for their business and personal development. Business goals revolve around financial goals – the primary reason you are an entrepreneur and have created a business. So, have you integrated your Social Media goals with your business objectives to reach your business goals?

RebeccaCreate Social Media Goals to Help Meet your Business Goals
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Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile.

I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

RebeccaCreate An All-Star LinkedIn Profile Using These 10 Steps
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

RebeccaBe Smart about Social Media
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Social Media Strategy Tips

Social media marketing is more important than ever before. In a “Recent State of Inbound Marketing” report it was noted that 62% of marketers said that social media had become more important for their businesses in the last 12 months.

The report also noted the number of businesses that stated Facebook was either critical or very important to their business has risen to 75%. But the effectiveness of social media marketing can vary significantly.

Here are some ways you can improve your social media strategy.

RebeccaSocial Media Strategy Tips
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Your Online Presence – Social Media Alone Isn’t Enough

Social media is a very powerful tool for building awareness of your brand, products, and services as well as for marketing your business online.

Social media should be included in your marketing strategy but isn’t enough, on its own, to establish and maintain your online presence. There are some fundamental reasons why having a business website is crucial for any business today.

RebeccaYour Online Presence – Social Media Alone Isn’t Enough
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How Social Media Can Grow Your Email List

Why is social media important to your email marketing strategy?

Social media is an important part of any business marketing strategy due to its popularity and reach. Social media that focuses on your email marketing can result in a very effective marketing strategy because it can help you drive your fans and followers to your website AND to your email opt-in form. Your ultimate goal is to convert your social media audience into subscribers and then, subscribers into customers or buyers. Here are some ways your social media efforts can get more subscribers to your email list.

RebeccaHow Social Media Can Grow Your Email List
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How Social Metrics Affect SEO

How does Social Metrics Affect SEO?

Social media has become widely accepted as a vital tool for any business to include in their marketing plan. Businesses and brands that create profiles on social media sites can interact with clients or customers and create awareness with prospective clients.

Social media marketing can help you grow your customer base which can positively affect your profits, if managed properly.

Effective social media marketing begins with a strategy and a plan to establish relationships, develop rapport with your followers, and build or manage your business reputation. Regularly monitoring of your analytical data gives insight of how successful your plan is.

RebeccaHow Social Metrics Affect SEO
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