Social Media

Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

 

Now be clear, I understand the value of this technology and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

Rebecca IshibashiFacebook LIVE – Top 3 Mistakes to Avoid
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Create Social Media Goals to Help Meet your Business Goals

Have you defined your Social Media Marketing goals for the New Year?

Most business owners have reviewed their previous business year and have made new goals for their business and personal development. Business goals revolve around financial goals – the primary reason you are an entrepreneur and have created a business. So, have you integrated your Social Media goals with your business objectives to reach your business goals?

What are your Social Media Goals & Objectives?

Do you want increased exposure to your brand? Are you looking for joint venture partners? Are you trying to get more email subscribers? Are you launching new products and programs and want to generate more leads.

How will you use Social Media Marketing to help you with your objectives to meet those goals?

Rebecca IshibashiCreate Social Media Goals to Help Meet your Business Goals
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Create An All-Star LinkedIn Profile Using These 10 Steps

LinkedIn is a great professional social network for business owners, entrepreneurs and freelancers. The first step in making connections and engaging with your target audience is having a fully optimized LinkedIn Profile. I have outlined a ten steps for you to use to create an effective and engaging Profile to help you promote yourself and what you do to others?

Rebecca IshibashiCreate An All-Star LinkedIn Profile Using These 10 Steps
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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