Online Marketing

Fill the Hole in Your Multi-Level or Direct Marketing Strategy

Most of us have a friend or relative who signed up and invested in a popular Multi-Level Marketing (MLM) or Direct Marketing (DM) business at some point.

And those of us who do have become very well acquainted with the marketing strategies that follow.
There are many highly dedicated MLM’s and DM’s out in the world who have transcended beyond the usual marketing strategies that are used by many in this industry. Those usual strategies include making suggestions or requests to friends, relatives, or connections to book a party, invite their friends and relatives.

Rebecca IshibashiFill the Hole in Your Multi-Level or Direct Marketing Strategy
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Instagram for Business 101 – Keys for Your Success

With over 700 million active users, Instagram is a social media platform not to be ignored; but a large user base is only one of the reasons Instagram should be part of your social media marketing campaign.

Instagram is well-known for its incredibly active and engaged user base. Members typically spend much more time on average visiting and participating on the site than its closest rivals, Facebook and Twitter.

Rebecca IshibashiInstagram for Business 101 – Keys for Your Success
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4 Simple Content Marketing Strategies

Here are four Content Marketing Strategies you can implement NOW!

Producing great content can be time-consuming or expensive. Wouldn’t it be great if there was a way to scale your efforts so you get the maximum coverage out of every piece of content that passes by your desktop.

Fortunately, there is! You can use these four content marketing strategies to add more value for your audience and guide them to make the best purchasing choices.  

Rebecca Ishibashi4 Simple Content Marketing Strategies
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Your Email List – It’s Not the Size That Counts

What!?  Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.

High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.

Rebecca IshibashiYour Email List – It’s Not the Size That Counts
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Link Shorteners are GREAT but Take Care WHERE You Use Them

Many enterpreneurs who share content online use URL or link shorteners out of necessity.  Why?  Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.

Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.

Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
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Be Smart about Social Media

Spending too much time on Social Media?

Based on the number of social media platforms out there (and it seems the number increases daily), it’s clear that social media accounts for a huge amount of all the time people spend online for both personal and business. While marketing is a necessary part of your overall success, it’s not a good idea to base your entire business marketing efforts on any social networking platform or to spend too much of your valuable time on social media. Not all social media sites will be suitable for your business type or your target audience either.

Rebecca IshibashiBe Smart about Social Media
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SMS & Email Marketing: The #1 Thing You SHOULD Do When Using

Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use.  This also applies to SMS or mobile marketing.

Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
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Good Keyword Hygiene

Are you Practicing Good Keyword Hygiene?

Clean and Organize Your Keywords

I think most of us are glad that keyword stuffing is no longer rewarded by search engines, but keywords are still important. Even with all of the algorithm changes made by search engines, keywords are how your audience finds you online. Your keywords and keyword phrases are as essential as ever and will continue to be. However, you should organize your keywords and periodically clear them off of your list if they are no longer valuable to your business.

Rebecca IshibashiGood Keyword Hygiene
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Email Marketing: 10 Tips for Effective Email Opt-In Forms

Email Marketing ~ The Money is in the List!

Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.

Why?  There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.

Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
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