If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.
Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.
Rebecca IshibashiSales Funnel: What Is It and Why Do I Need One?
Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use. This also applies to SMS or mobile marketing.
Rebecca IshibashiSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
It’s critical for the success of your business to know who your audience is.
These are the clients you’ll want to attract so you’ll need to structure your marketing strategies, both online and offline, to attract their attention. If you don’t know who your audience is, what they want, what they need, your marketing strategies will fail.
Rebecca IshibashiYour Audience – Who They Are and What They Want
Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.
Rebecca IshibashiHoliday Marketing Tips for Small Businesses
Which Email Marketing Option Is Right For Your Business
Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.
Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.
Rebecca IshibashiEmail Marketing: Double Opt In vs. Single Opt In
Social media has become an essential part of daily life for many. For a large segment of society in a variety of age groups, staying connected on social platforms is as natural as making a phone call or emailing.
Recent studies by marketing and research companies have shown the businesses that are not using social media to reach their demographics are thought to be not really interested in those consumers who frequent widely popular social media platforms such as Facebook and Twitter.  And that demographic is rapidly growing in numbers. Why would you want to ignore that type of exposure?
These days most business owners realize the importance of integrating social media into their marketing strategy.
Social media can be used to help drive more traffic to your website or blog and provide more exposure to your products and services which can ultimately result in sales and referrals.
Social media marketing can be something as simple as creating and maintaining a company blog or a video you’ve created to post on your website or blog. Some other popular social media channels you can use for your campaign (and this is not an all-inclusive list) are video sharing networks, podcasts, and RSS.
Stop Making These 3 Mistakes with Your Social Media
My Ideal Client
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!