Email Marketing

Sales Funnel: What Is It and Why Do I Need One?

If you are business owner who is marketing online, a sales funnel is one of the most important marketing tools you can have. But there are many who don’t understand the importance of sales funnel nor do they understand how to create one.

Failing to grasp this critical part of your marketing your business can result in fewer sales, lower profits, and ultimately, an unprofitable business.

RebeccaSales Funnel: What Is It and Why Do I Need One?
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Your Email List – It’s Not the Size That Counts

What!?  Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.

High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.

RebeccaYour Email List – It’s Not the Size That Counts
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SMS & Email Marketing: The #1 Thing You SHOULD Do When Using

Email marketing can be very effective, but like race car driving, it’s only as effective as the person behind the wheel. It’s important to know how to use email marketing correctly to get the kind of results you want and without violating laws that regulate its use.  This also applies to SMS or mobile marketing.

RebeccaSMS & Email Marketing: The #1 Thing You SHOULD Do When Using
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Email Marketing: 10 Tips for Effective Email Opt-In Forms

Email Marketing ~ The Money is in the List!

Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.

Why?  There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.

RebeccaEmail Marketing: 10 Tips for Effective Email Opt-In Forms
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How Social Media Can Grow Your Email List

Why is social media important to your email marketing strategy?

Social media is an important part of any business marketing strategy due to its popularity and reach. Social media that focuses on your email marketing can result in a very effective marketing strategy because it can help you drive your fans and followers to your website AND to your email opt-in form. Your ultimate goal is to convert your social media audience into subscribers and then, subscribers into customers or buyers. Here are some ways your social media efforts can get more subscribers to your email list.

RebeccaHow Social Media Can Grow Your Email List
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Email Marketing: Double Opt In vs. Single Opt In

Which Email Marketing Option Is Right For Your Business

Double opt in vs. single opt in is one of the most hotly debated topics in email marketing. Proponents of double opt in claim that it produces a higher converting email list with far fewer spam complaints. Single opt in supporters say that the lower conversion rates are justified because of the increased number of subscribers.

Below you will learn the key difference between the two types of opts in’s and the advantages and disadvantages of each.

RebeccaEmail Marketing: Double Opt In vs. Single Opt In
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Tips for Effective Email Marketing

Best Practices are a Great Start for an Effective Email Marketing Campaign

Today most consumers receive dozens of email marketing messages very day. Inbox clutter due to a high volume of emails makes it difficult for any of us to weed through to find something relevant to our needs.

RebeccaTips for Effective Email Marketing
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