What!? Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.
High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.
Rebecca IshibashiYour Email List – It’s Not the Size That Counts
Many enterpreneurs who share content online use URL or link shorteners out of necessity. Why? Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.
Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.
Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
I think most of us are glad that keyword stuffing is no longer rewarded by search engines, but keywords are still important. Even with all of the algorithm changes made by search engines, keywords are how your audience finds you online. Your keywords and keyword phrases are as essential as ever and will continue to be. However, you should organize your keywords and periodically clear them off of your list if they are no longer valuable to your business.
Let’s talk about ways to grow your list by attracting your target audience with your email opt in and forms.
Why? There are some who believe that email marketing is finished due to the explosion of social media. WRONG! Nothing could be further from the truth. Email marketing is still a viable form of marketing. Spam filters combined with subscribers, who have opted in to your list, give you the opportunity to reach a laser focused audience. You can communicate directly with these targeted subscribers and some can be converted to buyers via your email list.
Rebecca IshibashiEmail Marketing: 10 Tips for Effective Email Opt-In Forms
Holiday marketing strategies should take on a new meaning for most small business owners. It doesn’t matter if you have an online business or an offline business. If you ignore the holidays and think that sales will come anyway, you’re mistaken. Even if you sell holiday-related items, you will need to plan your marketing efforts. Remember, in today’s economic landscape, most people try to resist impulse purchases – they plan how they will spend their money for gifts and other holiday merchandise It’s your job to give them a reason to spend their money with you.
Rebecca IshibashiHoliday Marketing Tips for Small Businesses
Stop Making These 3 Mistakes with Your Social Media
My Ideal Client
MY IDEAL CLIENT is passionate about her work and how she serves others! She understands that to do her core business well – to do what she does BEST – her schedule has little room to be doing the types of activities that I can provide to eliminate OVERWHELM!
Simply put, she spends more time working ON her business than she does working IN it!