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Your Email List – It’s Not the Size That Counts

What!?  Now I know that sounds counter-intuitive, but it’s true! When it comes your email list, size doesn’t matter as much as the quality of your subscribers and how they respond to you.

High quality subscribers want your information and look forward to your emails. They OPEN and read your emails or at least scan through them! They stay on your list long-term and they act on your offers and recommendations.

Rebecca IshibashiYour Email List – It’s Not the Size That Counts
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Facebook LIVE – Top 3 Mistakes to Avoid

Facebook LIVE Videos – just because you CAN do them doesn’t mean you SHOULD do them if you don’t have a purpose in mind when you GO LIVE.

 

Now be clear, I understand the value of this technology and its importance in your marketing & branding. Social Media gurus and influencers agree that video has a higher level of consumption and engagement than any other type of content on social media. 

LIVE is a phenomenal feature of Facebook that ALL marketers need to learn to use and integrate into their social media regularly. The points I’m raising today are my views as a consumer of Facebook LIVE videos. I tune into as many of my connections’ LIVE videos as I can. The mistakes I’m pointing out here are based on my observation of many LIVE videos. When you make these mistakes, you’re going to lose me and many, many others because we’ve lost interest in what you are talking about. So here are my Top 3 Mistakes that I’ve found so many of you making on Facebook LIVE:

Rebecca IshibashiFacebook LIVE – Top 3 Mistakes to Avoid
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Create Social Media Goals to Help Meet your Business Goals

Have you defined your Social Media Marketing goals for the New Year?

Most business owners have reviewed their previous business year and have made new goals for their business and personal development. Business goals revolve around financial goals – the primary reason you are an entrepreneur and have created a business. So, have you integrated your Social Media goals with your business objectives to reach your business goals?

What are your Social Media Goals & Objectives?

Do you want increased exposure to your brand? Are you looking for joint venture partners? Are you trying to get more email subscribers? Are you launching new products and programs and want to generate more leads.

How will you use Social Media Marketing to help you with your objectives to meet those goals?

Rebecca IshibashiCreate Social Media Goals to Help Meet your Business Goals
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Link Shorteners are GREAT but Take Care WHERE You Use Them

Many enterpreneurs who share content online use URL or link shorteners out of necessity.  Why?  Because some of our links are just plain ugly or just too long to share in our social media like Twitter, our digital newsletters, or wherever we are sharing our URLs.  Bitly, is my favorite link shortener tool because you not only get the benefit of a way to shorten and customize your link. You can also quickly and easily manage, track and measure how many clicks you are getting by simply signing into your Bit.ly account.

Rebecca IshibashiLink Shorteners are GREAT but Take Care WHERE You Use Them
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